ATTRIBUTION MODELLING SUITE

COOKEYPATH is a versatile multi-modelling attribution tool that helps you analyse, audit and optimize multichannel marketing strategies and detects incremental sales and leads. Enhancing its ROI as a result.
An attribution model is a set of guidelines and criteria that allows to assign (attribute) the merit of the results of a campaign to the different channels and supports.
Taking control of the contribution of each channel to the results has a direct impact on improving the allocation of advertising investment, and improves the performance of campaigns.

"ATTRIBUTION MARKETING HAS TO BE AN ENGINE OF PERFORMANCE"

ATTRIBUTION PROCESS AND FEATURES

DATA
DRIVEN

Considers all touchpoints that currently exist in your funnel.

OK/KO PATHS ANALYSIS

Analyses both the paths that culminate in the achievement of objectives and those that do not.

CUSTOMIZED CONFIGURATIONS

Set your own configuration according to your reality: recency, creativities, geometric decay factors...

PREDICTIVE MODELS

State of the art Machine Learning techniques that forecast your future results and media investment.

MULTIPLE ATTRIBUTION MODELS

COOKEYPATH compares different attribution models, both simple and advanced. It uses simple and efficient rules to attribute value to each touchpoint of each user's trip; as well as attribution techniques based on machine-learning, which also include the paths that do not convert, helping to make decisions.

These advanced models focus on the analysis and interpretation of data to attribute value to different channels and ad spaces

MARKOV CHAIN

CUSTOM MODEL

Our basic models follow simple rules or customized advanced merit assignments according to the criterias prefixed by the user.

LAST

FIRST

LINEAR

POSITION BASED

TIME DECAY

"ATTRIBUTION IS POWER"
Jeff Rich

ADVANCED REPORTING

Multiple display dashboards and reporting tables, such as heat maps, keywords clouds, times to conversion, etc; designed to facilitate the understanding of the data, reasoning and insights for strategic decision making.

CONTACT US

For more information about our product and solution call us or send us and email and we will get in touch as soon as possible.

"DON鈥橳 LOWER YOUR EXPECTATIONS TO MEET YOUR PERFORMANCE. RAISE YOUR LEVEL OF PERFORMANCE TO MEET YOUR EXPECTATIONS."
Ralph Marston

2018 漏 All rights reserved COOKEYPATH

Cookies policy

This website uses own and third-party cookies to offer a better service and make usage data statistics. Accept them before you continue browsing in order to enjoy all our content with full functionality. If you want more information or modify your settings, visit our Cookies Policy. Read more
TOP