ATTRIBUTION MODELLING SUITE
COOKEYPATH® is a versatile multi-modelling attribution tool that helps you analyse, audit and optimize multichannel marketing strategies and detects incremental sales and leads. Enhancing its ROI as a result.
An attribution model is a set of guidelines and criteria that allows to assign (attribute) the merit of the results of a campaign to the different channels and supports.
Taking control of the contribution of each channel to the results has a direct impact on improving the allocation of advertising investment, and improves the performance of campaigns.