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ATTRIBUTION MODELLING SUITE

COOKEYPATH® is a versatile multi-modelling attribution tool that helps you analyse, audit and optimize multichannel marketing strategies and detects incremental sales and leads. Enhancing its ROI as a result.

An attribution model is a set of guidelines and criteria that allows to assign (attribute) the merit of the results of a campaign to the different channels and supports.

Taking control of the contribution of each channel to the results has a direct impact on improving the allocation of advertising investment, and improves the performance of campaigns.

"ATTRIBUTION MARKETING HAS TO BE AN ENGINE OF PERFORMANCE"

FEATURES

DATA
DRIVEN

Considers all touchpoints that currently exist in your funnel.

OK/KO PATHS ANALYSIS

Analyses both the paths that culminate in the achievement of objectives and those that do not.

CUSTOMIZED CONFIGURATIONS

Set your own configuration according to your reality: recency, creativities, geometric decay factors...

PREDICTIVE MODELS

State of the art Machine Learning techniques that forecast your future results and media investment.

MULTIPLE ATTRIBUTION MODELS

MARKOV CHAIN

CUSTOM MODEL

LAST

FIRST

LINEAR

POSITION BASED

TIME DECAY

"ATTRIBUTION IS POWER"
Jeff Rich

ADVANCED REPORTING

Advanced reporting: Multiple Dashboards for an easy comprehension of your data and extraction of Insights applied to the business.

CONTACT US

For more information about our product and solution call us or send us and email and we will get in touch as soon as possible.

"DON’T LOWER YOUR EXPECTATIONS TO MEET YOUR PERFORMANCE. RAISE YOUR LEVEL OF PERFORMANCE TO MEET YOUR EXPECTATIONS."
Ralph Marston

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