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ATTRIBUTION MODELLING SUITE

COOKEYPATH® is a versatile multi-modelling attribution tool that helps you analyse, audit and optimize multichannel marketing strategies and detects incremental sales and leads. Enhancing its ROI as a result.

An attribution model is a set of guidelines and criteria that allows to assign (attribute) the merit of the results of a campaign to the different channels and supports.

Taking control of the contribution of each channel to the results has a direct impact on improving the allocation of advertising investment, and improves the performance of campaigns.

"DON’T LOWER YOUR EXPECTATIONS TO MEET YOUR PERFORMANCE. RAISE YOUR LEVEL OF PERFORMANCE TO MEET YOUR EXPECTATIONS."
Ralph Marston

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